ABOUT US

Own Your Story.

 

Unherited was born from a simple but powerful belief- your scent should feel as original as your journey.

 

In a market crowded with cheap dupes on one side and overpriced international labels on the other, we saw a missing link: aspirational Indian consumers who value quality, honesty, and meaning. People who don’t just wear a fragrance, but identify with it.

 

Unherited is built for those who write their own story - quietly, boldly, unapologetically.

 

Every fragrance we create is crafted with intent, originality, and performance at its core. We use high-quality ingredients and high oil concentrations to ensure strong projection, lasting performance, and a signature that stays with you long after the first spray.

 

But Unherited is more than perfume.

 

It’s about trust over tricks, consistency over discounts, and experience over excess. From uniform pricing across platforms to thoughtful packaging and customer care, every touchpoint is designed to make you feel seen, valued, and proud to be part of the journey.

 

We are proudly Indian in our roots, global in our ambition, and personal in everything we do.

 

This is Unherited.
A fragrance brand for those who own their story.